The importance of web tracking

One of the easiest and most important things to do when publishing a website or blog is to enable some sort of tracking in the code. Analytics and tracking allow for you to monitor the trends of your visitors. Of these trends, the most important are keywords and inbound linkage from other sites. It’s important to see what pages are being accessed, from where, and how often. With the evolution of social networking and socially aggregated content, this is even more important. For example, if your site receives a large number of click-throughs from posts on Twitter compared to a relatively small amount from Facebook, this plainly tells you to focus more on Twitter content.

Over time, as you see where your site visitors are coming from (referrers) and what they’re accessing on your site, analytics give you the information you need to revise your site to get the best attention. Tracking also plays an extremely important role if you purchase banner advertising through other sites. The banner ads send people to a landing page that is tracked, which allows you to understand the trends of your advertising.

Keyword Tracking

It’s also extremely important to know what search engine keywords are being used to drive traffic to your site. Not only is this important when purchasing contextually relevant advertising (pay-per-click) such as Google AdSense, but also to know which keywords and phrases to focus on for search engine optimization.

The Tools for tracking

The free Google Analytics is by far the most visible and used web tracking solution. However, an excellent post over at DesignUssion details some of the other free web analytics tools as well. In the world of Twitter, an equally impressive post at Simple Thoughts talks about the 10 best twitter trends and statistics tools.

Website Traffic Reports

It’s highly important to compile all of this information into a centralized location or document. Not only does this allow you to easily see the statistics and trends of your site, but also focus on the problem areas to work on. At ProVim, we offer highly informative and organized website traffic reports using the best in paid and free web tracking solutions. We then can work with your results to help you achieve the growth and web traffic results you’re looking for.